Nordic ABM orchestration partner
Make every target account move.
GTM House is the Nordic ABM orchestration partner for B2B companies that want to win, grow and protect their most valuable accounts. We combine strategy, audience intelligence, content, activation and account-level optimisation in one managed service — powered by leading technology and adapted for the Nordic market.
What we are
Account-based growth, fully orchestrated.
ABM is not a media channel or a technology platform. It is a commercial operating model in which marketing, sales, data, content and activation work against the same named accounts and buying groups.
Not an ad-campaign supplier
Isolated campaigns become one coordinated operating model against named accounts.
Not a martech reseller
Technology enables the work. Orchestration and commercial judgement create the outcome.
Not a reporting exercise
Account-level intelligence with a recommended next action for marketing and sales.
Four commercial motions
Win new. Win now. Grow more. Keep more.
Every programme starts by naming the movement you need from a specific set of accounts. The motion decides the segmentation, the buying group, the content and the measurement.
- 01
Acquire
Win new target accounts. Problem awareness, category education and relevance, aimed at the accounts you have decided to win.
- 02
Accelerate
Influence and win active sales processes. Trust, proof, differentiation, objection handling and consensus across the buying group.
- 03
Expand
Increase revenue from existing customers. New use cases, cross-sell, adoption, value realisation and executive alignment.
- 04
Defend
Reduce churn and protect the relationships you cannot afford to lose. ROI, customer value, executive confidence and roadmap.
ABM solutions
Four solutions, one operating model.
Motion 01
Acquire
Win new target accounts.
Win new target accounts that fit, but do not know you yet.
Explore AcquireMotion 02
Accelerate
Influence and win active sales processes.
Influence live opportunities and the whole buying group behind them.
Explore AccelerateMotion 03
Expand
Increase revenue from existing customers.
Uncover and activate growth inside existing customer accounts.
Explore ExpandMotion 04
Defend
Reduce churn and protect relationships.
Reduce churn risk and keep value visible to the people who sign.
Explore DefendThe HOUSE Framework
From commercial objective to account-level action.
Our proprietary framework. Five stages that take a commercial objective all the way to what marketing and sales should do next, account by account.
- H
High-value objective
Define the movement first: acquire, accelerate, expand or defend. The objective decides everything downstream.
- O
Organize the accounts
Prioritise and segment by commercial potential, size, sales stage, strategic importance and recommended investment.
- U
Understand the buying group
Identify the functions and decision-makers that matter. Buying-group logic, account intelligence, intent and engagement signals.
- S
Shape the experience
Messaging, content, formats, landing environments and sequences built per segment, buying group and motion.
- E
Execute, evaluate and evolve
Activate, analyse at account level, identify movement and recommend the next action for marketing and sales.
One managed operation
Everything under one roof.
Strategy, account selection, audience intelligence, messaging, content and ad production, activation, content destinations, account-level reporting and continuous optimisation. One coordinated service, not disconnected deliverables.
- Commercial objective and ABM strategy
- Account selection and prioritisation
- Buying-group and audience intelligence
- Messaging and content strategy
- Content and ad production
- Campaign activation
- Content destinations when needed
- Account-level reporting
- Continuous optimisation
- Marketing and sales recommendations
Account City
Know which accounts are moving — and what to do next.
We draw your market as a district of target accounts. Height carries the tier, the coral signals are engagement converging on the one account that is moving, and the coral marker means that account is worth a decision this week.
- Named account list, tiered and prioritised
- 1Named account list, tiered and prioritised
- Commercial motions, applied per segment
- 4Commercial motions, applied per segment
- HOUSE stages from objective to action
- 5HOUSE stages from objective to action
- Reporting at account level, not lead level
- 100%Reporting at account level, not lead level
Two ways in
Built for scale-ups and for enterprise.
SME and scale-up
Enterprise-grade ABM without building an enterprise-sized team. Fast start, managed technology and execution, focused scope and practical recommendations.
Enterprise
Turn complex account strategies into coordinated Nordic execution. Orchestration across teams and markets, buying-group targeting, multiple tiers and motions, Nordic localisation and specialist capacity.
Technology
Leading ABM technology, operated for you.
Account identification, intent, buying-group audiences and account-level measurement run on leading ABM technology inside our managed service. Technology enables the work — the operating model, judgement and execution are ours.
Account-level intelligence
Buying groups, not anonymous leads.
We report on the account and the people inside it: which functions engaged, which segment moved, which stage changed and what marketing or sales should do next. Colour never carries meaning alone — every state is labelled.
Tier 1, Tier 2 and Tier 3 accounts, drawn to scale.
Proof
Nordic execution, account-level evidence.
Case content is added as it is approved for publication. Nothing on this site is published without client consent and verified numbers.
Leading ABM technology, fully managed
Platform, data and audience capability operated inside one service.
Fully managed operation
Strategy through activation and optimisation, run by one team.
Nordic market expertise
Language, media, buying culture and content adapted per market.
One account strategy. Fully orchestrated.